Hawaiian Bros Restaurant Website | Digital Experience Group

Hawaiian Bros Island Grill, a rapidly expanding restaurant chain, sought our assistance in a transformative project aimed at updating their website to match their explosive growth trajectory. Tasked with this challenge, members of our team collaborated closely, leveraging their profound knowledge in user experience, design, and website development to craft a solution that not only reflected the values of the brand but also aligned seamlessly with the needs of a rapidly expanding restaurant chain.

Our meticulous attention to detail resulted in a revitalized website presence for Hawaiian Bros, integrating the Aloha Spirit into every pixel and ensuring connectivity with third-party systems essential for their operations. This project not only showcased our digital prowess but also highlighted our expertise in catering to the evolving needs of the restaurant category, empowering Hawaiian Bros to achieve new heights of success in over 40 locations across eight states and in their franchising endeavors.

Hawaiian Bros Island Grill, a rapidly expanding restaurant chain, faced the challenge of needing an updated website to support its remarkable growth. Originally established with three locations in the suburban Kansas City metro area, the restaurant experienced exponential expansion into new regional markets across the country. The challenge lay in creating a digital platform that could efficiently accommodate this substantial growth while embodying the core values of the brand: spreading the Aloha Spirit, fostering kindness and respect, and treating everyone as ‘ohana – like family.

Solution

Members of the DXG team leveraged their expertise in digital marketing and web development, provided a comprehensive solution to address Hawaiian Bros’ challenge. Our team spearheaded the project by focusing on enhancing user experience, design, and website development. This encompassed crafting a well-structured site map, strategic information architecture, high-fidelity wireframes, and detailed user interface design concepts. Leveraging the WordPress content management system, we integrated connections to multiple third-party systems, including those for rewards, gift cards, and more. The solution aimed to not only revamp the website but also ensure seamless connectivity with various systems essential for the restaurant chain’s operations and customer engagement.

Results

The project delivered a revamped website that reflected the essence of Hawaiian Bros’ values and effectively catered to the brand’s exponential growth trajectory. The outputs included a user-friendly interface, streamlined navigation through a well-defined site map, and an aesthetically appealing design that resonated with the Aloha Spirit. By incorporating connections to multiple third-party systems, the website facilitated hassle-free functionalities for rewards, gift cards, and other essential aspects of the restaurant’s operations. The successful collaboration with members of the DXG team empowered Hawaiian Bros to continue its expansion into over 40 restaurants across eight states in the U.S., and further opened franchise opportunities in 2023. The recognition garnered by Hawaiian Bros, including prestigious awards and top spots in industry rankings, highlighted the impact of the revamped digital platform in supporting its remarkable growth and success. For more insights, visit www.hawaiianbros.com.

Hawaiian Bros

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